Branding.
In college we were given the task of creating a brand identity for The Dyspraxia Association of Ireland.
My solution was a very simple recognisable logo and colour scheme.
I wanted to keep printing costs to a minimum for the organisation, hence the one colour design. The logo is easily recognisable to create an awareness of the association.
Dyspraxia is an unseen disability and very few people are aware of the association and what they do. In the logo the dot is removed from the i and is used in a positive manner around the various aspects of the branding ; stationary, leaflets, posters etc.
Book design for The Waitress by Jack Zipes.
I used a variety of media in the book including screen printing, collage,hand drawn lettering and mirrored paper to reflect the emotions of the waitress through the story.





